Which brand and model is likely to sell faster/ slower and why? How long to wait before adding a discount to a vehicle?
Who to target your cars with – profiling your customers and matching them to your cars
KYC – Know Your Customer – tying online visits and dealer visits to know who they are
Cost – Benefit
When to start/ stop?
What channels to pursue?
Customer Behavior Analytics
Marketing Mix/ Product Mix optimization based on Customer Segments
Develop a single view of your customer – build compelling differentiated offers through-out sales and service relationships
Understand the Customer Sentiments via customer touch points (social media, CRM, service interactions etc..)
Develop Customer retention processes
Customer Lifetime Value – Calculate your customers’ CLV based on your data and predict next suggested course of actions
Understand Sales/Service potential value of different customer segments
Using that knowledge to strategically target new customers whilst maintain the loyalty of existing customers
Improve customer experience to drive retention
Build a predictive model to understand which groups will respond profitably.