An average middle manager in a FMCG company spends between 6 and 8 hours per day in Excel. When you see the volumes of data that need to be processed, you can quickly see this is becoming a bottleneck. BI can help companies reduce the amount of manual labour required for analytics. When we talk to customers about their performance gains from 3 to 6 months after a BI implementation, they see savings of several man days per month. But reducing the workload is just a small part of the overall benefits. By implementing BI, companies can look at data such as the most effective marketing channel for a given products, bottlenecks in the supply chain or the products most suitable for online sales.