Manufacturing is one of the most data-intensive industries. From reaching out to customers to delivering products, by nature, manufacturing is an extensively data-intensive industry. However, most of these data often lie idle with the companies. So, Business Intelligence (BI) can offer massive potential by utilizing these data in a fruitful way. BI can transform and simplify many core activities in the manufacturing firms. BI can improve activities in almost all spheres of businesses by optimizing scarce resources. As it is a data intensive industry, there are many challenges involved in successfully using this data to create useful insights that are beneficial to the organization.